Plant-based Food
Burger Patties
Some people find healthy food ‘boring’ compared to fast food and some people ‘trying’ to eat healthy reduced their enjoyment of eating. Life is too short to not enjoy your food.
A Few Words About Us
At IRA NOAH, we provide a better alternative to the highly processed fast food out there in the market, fostering a whole new approach in consuming ready-to-cook and ready-to-eat food that is not only rich in taste but also brings health benefits and guilt-free.
With a deep passion for a healthy lifestyle, we decide to increase awareness in keeping a good diet. You can’t control what goes on outside, but you CAN control what goes on inside.
Ahmad Syafik Jaafar
Head,Strategy IRA NOAH PLT
3730, Persiaran Apec, Cyberjaya, 63000 Selangor
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Why jackfruit?
Using ingredients as nature intended, our plant-based food products use minimal intervention in the processes.
Here is good news for meat lovers out there. You can still enjoy your food while keeping a good lifestyle. Jackfruit has a similar cellular structure to meat, a very fibrous content, and able to absorb natural flavors, allowing food lovers to eat better without the guilt. Our range features a lot of fiber and can be enjoyed by anyone at any time.
Besides high amounts of protein
Jackfruit also provides lots of fiber, vitamin C and A, potassium, calcium, and iron, which relates to disease prevention and even removal of the heavy metal cadmium.
Our Products
Less Meat. More Vedgy.
Jackfruit forms the basis of our plant-based food range. We started with burger patties as our market entry product. We are now developing other products such as nuggets, vegeballs, hotdogs, and mince.
The plant-based patty is made mainly of young jackfruit pulps. It has nearly similar physical characteristics to ordinary meat or chicken patty. It contains high fiber and water and low fat. The good taste mainly comes from the usage of mixed spices. Young jackfruit pulp makes the patty soft, easy to chew, and sustainable for all categories of consumers.
Our patties features are more fiber than most patties, soft textured, zero coloring, and zero flavorings. A patty is 9.3 cm in diameter, 1.4 cm in thickness, and 70 gm in weight. We used only jackfruit mince, meat (for mixed version), potato flour, shortening, textured vegetable protein, and spices.
There are 3 types of patty:
- 100% plant-based patty with mushrooms
- Mixed plant & chicken patty (70% plant, 30% chicken)
- Mixed plant & beef patty (70% plant, 30% beef)
How do we compare to others?
We use young jackfruit pulp as our main ingredient instead of soy and wheat. The majority of soy is genetically modified and contains hormones. While, wheat contains gluten, which can cause allergy. With jackfruit, our patties become high in satiety factor, captures all the right flavors due to its fibrous structure.
Our patties make healthy eating easier, guilt-free, and still enjoyable without compromising health. Best of all, our proprietary mince can be turned to other food products such as nuggets, sausages, kebabs, fillings for delicacies and so much more.
Most importantly, all our patties are Halal certified by JAKIM and MESTI approved. We have won the Gold Medal in ITEX (International Invention, Innovation & Technology Exhibition) in 2013 and Silver Medal in Malaysian Tech Expo 2019.
Activities
The opening of our kiosk marks a significant milestone in our journey since we started 5 years ago. We have received fundings, participated in numerous events, won several awards, obtained accreditations, traveled a few big cities, forged a few partnerships, received features in media all in the name of bringing our plant based meat to the world. Our plans way forward are to develop our export markets namely in Japan and Singapore and improve our market access in retail stores on the home ground.
Contact Us
Have you ever tried plant burger?
Lets get a healthy lifestyle with nanka~! For enquiries, please fill up the form here or contact us through whatsapp and phone calls.
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